What is embedded insurance?

It’s only natural that when we buy something we care about, we want to make sure it’s protected. The best, and most convenient, time to do this is when making the purchase. Embedded insurance makes this possible, offering customers the insurance they need, for the things that they love, at the point of sale.

Offering insurance at the point of sale is not a new concept. Chrysler, for example, offered fire, and theft insurance alongside the purchase of a car in the 1920s. However, the digital age makes it easier than ever to bring associated products together into a single customer experience.

Your turn-key partner, making the most of API insurance.

At Admiral, we believe there’s more to embedded insurance than presenting products to customers in one place. We provide a richer experience for the customer by working with our partners to orchestrate the whole experience for them. If customers have already shared information with us, we shouldn’t need to ask for it again, meaning the protection we offer feels like a natural part of the buying experience of our partners’ products.

How does this benefit our partners?

Increasingly, the brands we engage with want to improve their service and revenue by offering embedded insurance products at the point of sale.

We offer flexibility and tailor-made solutions to fulfil our partners’ needs across a wide range of products and industries.

How does this benefit your customers?

Embedded insurance saves customers valuable time and offers them peace of mind that they have the protection they need.

By supporting a seamless and frictionless customer experience, we make it effortless for customers to purchase insurance for the things they love in one simple journey.

let's connect

"When customers take out a subscription vehicle, they want certainty that they have the right level of insurance cover and it’s important for our partners to have peace of mind that their vehicle is well-protected. Having embedded insurance has been a core focus since our inception and has been a key product feature for several years as it creates a seamless online journey and benefits our customers and partners.
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Working with Admiral Pioneer and the Admiral Group, one of the largest providers of personal lines insurance in the UK, has been a rare privilege as their product knowledge and industry experience is second to none, enabling us to supercharge our embedded product ready for scale.”

Toby Kernon

Wagonex CEO

Partner with us

Connect by Admiral is dedicated to working with partners to create better, more integrated, embedded insurance experiences for their customers.
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We bring the technical capability, the behavioural insight and access to motor, household, pet, and travel insurance as a benefit of being affiliated with one of the UK’s most well-known and trusted insurance brands, providing a complete solution to our partners’ visions.
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Our vision of embedded insurance is made possible by our ability to work with respected and trusted brands, such as Toolbox by Admiral which specialises in providing insurance for the UK’s small businesses. We also work closely with Veygo, another Admiral owned insurer specialising in learner and temporary car insurance.
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As part of our ambition to increase the footprint of Connect by Admiral, we also aim to facilitate our partners’ insurance and underwriting capabilities to expand into new realms beyond Admiral’s scope.
Doing this allows us to better understand buyer behaviour to create the perfect user journeys, regardless of the product or industry involved.

Case Study

Connect in action: our success so far

Wagonex is the UK’s leading mobility subscription platform provider. Having launched in 2016, Wagonex designs, builds, and manages a flexible, all-inclusive platform which enables vehicle suppliers to offer subscription options direct to consumers. Wagonex provides a seamless, end-to-end customer journey, with an automated credit decision engine creating flexible contracts inclusive of road tax, insurance, breakdown cover, and servicing.

By partnering with Connect, Wagonex empowers customers to select the car they want to drive and purchase Admiral motor insurance within the same journey. Both the subscription costs and the insurance premium are shown in an itemised checkout and the customer receives a single monthly bill, simplifying the purchase experience significantly.

Get connected with embedded insurance.