We are
Admiral Pioneer.

We're building a portfolio of ventures, in and beyond insurance.
All designed around customer needs to diversify Admiral Group.

Learn more
what drives us
We're building new businesses that'll power the future of Admiral
Our Portfolio
Toolbox Insurance Logo
Kooalys Insurance Logo
Veygo Car insurance Logo

Who we are

Customer needs are fast changing, alongside rapid advances in technology. They require companies to move with unprecedented pace and ambition to remain relevant in their lives. Admiral Pioneer is a new entity within Admiral Group with the aim of seeding, launching and scaling new businesses to grow and diversify Admiral in the future.

Our businesses centre around meeting existing and emerging customer needs in insurance and non-insurance growth areas. We achieve this by experimenting and proving new products, business models and partnerships through a disciplined, discovery-driven approach. The Pioneer venture studio is designed to provide these new businesses with everything they need to succeed and grow into independence.

Our Businesses

At Admiral Pioneer we are creating new businesses that anchor around meeting customer needs in insurance and beyond.
Take a look at our current business portfolio.

Toolbox by Admiral

With flexible business insurance from Toolbox you can change your cover anytime, with no extra fees. So when opportunities comes knocking, whether it's a big new contract or taking your business in a whole new direction, you can rely on Toolbox to keep you covered.

Visit the website


You don't have to be a passenger. Veygo provides flexible, short term car insurance with learner driver insurance and temporary car insurance.

VIsit the website


As part of Lt101 we are currently exploring different health venture ideas with a focus on wellbeing benefits  that support employees through key life transitions such as menopause, fertility and parenthood.

we're developing ideas in this space.


Neo-insurance commited to sustainable and responsible mobility. Kooalys is the new generation of car insurance that supports VSEs and SMEs in the ecological transition of their vehicle fleet.

Visit the website
Got a bright idea?
Want to run your own business?
Joining Admiral Pioneer is a unique opportunity to build a business with support from our team of experts. We are aiming to recruit new founders for our future propositions.
Contact us

In the spotlight

Find us on social media:

Whistle-stop Wednesdays:
Our Business Builder

Becky Downing has a decade of experience building businesses, and recently joined Admiral Pioneer as our very own Business Builder. Read on to learn about Becky’s journey and where Admiral Pioneer is heading.

Read more

Veygo Careers:
Simon's Story

Prior to working at Veygo Simon worked at a mobile network called Giffgaff, based in West London.  His primary role was running the handset financing operation and he was also responsible for FCA governance and was involved in new financial services products such as open banking. Simon also had experience consulting various companies around new business ideas, and worked for lenders and insurers in various roles (starting in sales!!) over the past 20 years.

Read more

Fancy a career?

We are building a dynamic and energising environment where we will provide all the excitement and freedom of a scale-up but with the support and stability of an established large organisation.

We seek to recruit bright, passionate individuals who have a can-do attitude who look for opportunities to make it better for our customers.

learn more
Admiral Pioneer is a trading name of Able Insurance Services Limited (Reg no 02890075) and is located at Ty Admiral, David Street, Cardiff, United Kingdom, CF10 2EH.
Able Insurance Services Limited is an insurance intermediary responsible for arranging and administering your policy on behalf of the authorised insurer, Admiral Insurance (Gibraltar) Limited. Able Insurance Services Limited is authorised and regulated by the Financial Conduct Authority (FCA registration Number 311649).